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ExcerptsBackground NoteIndia's personal computer (PC) sales had grown at 37% in 2002-03, 32% in 2003-04 and 20% in 2004-05. Sales growth had been steady but not rapid. One of the key reasons behind the low growth rate in India was that the Internet was yet to take off. Against China's 87 million subscribers by the third quarter of 2004, the total number of subscribers in India was just 2.92 million. China's Internet population was also growing at 28% per annum against India's 23%...
Looking AheadSub-10K PCs made a lot of sense in India because of their affordability. Tathagata Dutta, Co-Founder and Managing Director of the Xenitis Group explained, "The affordability factor is a major hindrance for computer buyers in India. We also felt that there is huge potential in the first-time buyer segment. Hence, we decided that the sub-10K PCs would open this gateway."... |
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